Consuming, sharing, and creating content: How young students use new social media in and outside school

Abstract

This survey study investigated 186 secondary 2-5 school students from two schools to understand how and why they used new social media both in and outside of school to consume, share, and create content. It found that whereas students tend to consume and share more social media content outside of school they create more in school. Perceived importance of sharing content with peers or others is the most significant predictor having positive impact on all social media activities, both in and outside school. However, the negative impact of self-regulation ability on outside school social media activities implies the conscientiousness of their social media engagement, which calls for a further investigation on the quality of the social media content.