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Article: Exploring user acceptance of technology using social networks

TitleExploring user acceptance of technology using social networks
Authors
Hossain, Lde Silva, A
KeywordsSocial networks
Strong ties
Technology acceptance
User behaviour
Virtual community
Weak ties
Issue Date2009
Citation
Journal of High Technology Management Research, 2009, v. 20 n. 1, p. 1-18 How to Cite?
DOI: http://dx.doi.org/10.1016/j.hitech.2009.02.005
AbstractThe technology acceptance model (TAM) has been widely used to study user acceptance of new computer technologies. However, it does not incorporate social structure and influence as a significant factor. In this study, we ask the following questions: (i) What are the limitations of the existing TAM for studying virtual community? (ii) What is effect of social networks on user acceptance of technology for virtual community? and (iii) How can the influence of different types of social ties serve as a basis for exploring the user acceptance of technology in a virtual community? Here, we explore the possibility for extending TAM to incorporate the influence of the different types of social ties as a new theoretical construct. Preliminary analysis of data from a virtual community results show that weak and strong ties influence technology acceptance. The findings enable HCI researchers to account for influence of social ties in future investigations using TAM. © 2009 Elsevier Inc. All rights reserved.
Persistent Identifierhttp://hdl.handle.net/10722/194239
ISSN
1047-8310
2023 SCImago Journal Rankings: 0.715

 

DC FieldValueLanguage
dc.contributor.authorHossain, L-
dc.contributor.authorde Silva, A-
dc.date.accessioned2014-01-30T03:32:20Z-
dc.date.available2014-01-30T03:32:20Z-
dc.date.issued2009-
dc.identifier.citationJournal of High Technology Management Research, 2009, v. 20 n. 1, p. 1-18-
dc.identifier.issn1047-8310-
dc.identifier.urihttp://hdl.handle.net/10722/194239-
dc.description.abstractThe technology acceptance model (TAM) has been widely used to study user acceptance of new computer technologies. However, it does not incorporate social structure and influence as a significant factor. In this study, we ask the following questions: (i) What are the limitations of the existing TAM for studying virtual community? (ii) What is effect of social networks on user acceptance of technology for virtual community? and (iii) How can the influence of different types of social ties serve as a basis for exploring the user acceptance of technology in a virtual community? Here, we explore the possibility for extending TAM to incorporate the influence of the different types of social ties as a new theoretical construct. Preliminary analysis of data from a virtual community results show that weak and strong ties influence technology acceptance. The findings enable HCI researchers to account for influence of social ties in future investigations using TAM. © 2009 Elsevier Inc. All rights reserved.-
dc.languageeng-
dc.relation.ispartofJournal of High Technology Management Research-
dc.subjectSocial networks-
dc.subjectStrong ties-
dc.subjectTechnology acceptance-
dc.subjectUser behaviour-
dc.subjectVirtual community-
dc.subjectWeak ties-
dc.titleExploring user acceptance of technology using social networks-
dc.typeArticle-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1016/j.hitech.2009.02.005-
dc.identifier.scopuseid_2-s2.0-67349248071-
dc.identifier.volume20-
dc.identifier.issue1-
dc.identifier.spage1-
dc.identifier.epage18-
dc.identifier.issnl1047-8310-

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