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Conference Paper: Individuality or conformity? Identity in university and personal academic homepages

TitleIndividuality or conformity? Identity in university and personal academic homepages
Authors
Hyland, KL
Issue Date2012
Citation
The 2012 Annual Conference of the American Association for Applied Linguistics (AAAL), Boston, MA., 24-27 March 2012. How to Cite?
AbstractThis paper explores the homepages of 50 academics, one university-managed and the other personally created, to show how identity is discursively constructed. I suggest university pages appropriate expertise to position academics as employees and while users escape corporate branding on their own pages, these generally reveal a purely academic self.
DescriptionSection: Invited Colloquium: Foreign Languages in an Age of Globalization
Persistent Identifierhttp://hdl.handle.net/10722/166385

 

DC FieldValueLanguage
dc.contributor.authorHyland, KLen_US
dc.date.accessioned2012-09-20T08:33:42Z-
dc.date.available2012-09-20T08:33:42Z-
dc.date.issued2012en_US
dc.identifier.citationThe 2012 Annual Conference of the American Association for Applied Linguistics (AAAL), Boston, MA., 24-27 March 2012.en_US
dc.identifier.urihttp://hdl.handle.net/10722/166385-
dc.descriptionSection: Invited Colloquium: Foreign Languages in an Age of Globalization-
dc.description.abstractThis paper explores the homepages of 50 academics, one university-managed and the other personally created, to show how identity is discursively constructed. I suggest university pages appropriate expertise to position academics as employees and while users escape corporate branding on their own pages, these generally reveal a purely academic self.-
dc.languageengen_US
dc.relation.ispartofAnnual Conference of the American Association for Applied Linguistics, AAAL 2012en_US
dc.titleIndividuality or conformity? Identity in university and personal academic homepagesen_US
dc.typeConference_Paperen_US
dc.identifier.emailHyland, KL: khyland@hku.hken_US
dc.identifier.authorityHyland, KL=rp01133en_US
dc.identifier.hkuros207178en_US
dc.publisher.placeUnited States-

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