Analysis of mobile commerce market in Hong Kong

Abstract

Hong Kong is one of the cities with the highest penetration rate of mobile devices in the world. There is the potential for Hong Kong to be a leader of mobile commerce. Recently, the six local mobile network operators stimulated usage of SMS to promote mobile Internet markets. In addition, the Hongkong Post launched the mobile digital certificates for community-wide adoption of mobile commerce. However, the customers are not buying what might be expected, and mobile commerce is a relatively new concept to most of Hong Kong people. The initial consumers are fundamentally committed to new technology and like getting their hands on the latest innovations. They should be the major market segment in this early phase of development. Hong Kong is an international financial center, and the premier gateway for trade and investment moving into and out of China. This offers an opportunity that the information and news provides a valuable market to mobile commerce. This paper will discuss these factors and analyze the mobile commerce market in Hong Kong.