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Title | Author(s) | Issue Date | Views | |
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Aha over Haha: Brands benefit more from being clever than from being funny Journal:Journal of Consumer Psychology | 2023 |
Title | Author(s) | Issue Date | Views | |
---|---|---|---|---|
Aha over Haha: Brands benefit more from being clever than from being funny Journal:Journal of Consumer Psychology | 2023 |