Browsing "Faculty of Business and Economics (HKU Business School)" by Author chen, pr

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TitleAuthor(s)Issue Date
 
Does workplace ostracism hurt service agents' value coproduction with customers? A differential sources and needs explanation
Proceeding/Conference:Annnual Conference of the European Marketing Academy, EMAC 2015
2015
 
The influence of social exclusion on consumer preference for anthropomorphized brands
Proceeding/Conference:Annual Conference of the European Marketing Academy, EMAC 2015
2015