Browsing "Faculty of Business and Economics (HKU Business School)" by Author chen, jinjie

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TitleAuthor(s)Issue Date
 
Free vs. Pay a Little: Trivial-priced Coupon and Consumer Conversion Behavior
Proceeding/Conference:Association for Consumer Research Conference 2023 (26/10/2023-29/10/2023, Seattle)
Shi, ZhengyuCao, JingcunChen, JinjieWan, Echo Wen
26-Oct-2023
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