Showing results 1 to 5 of 5
Title | Author(s) | Issue Date | |
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Effects of Staff-Customer Relationship During Service Failure and Recovery: Cognitive Appraisal and Emotional Rules Proceeding/Conference:Marketing Scholar Forum | 2005 | ||
Good for the Goose or Gander? Effect of Customer Participation Orientation on Customer and Employee Satisfaction Proceeding/Conference:INFORMS Marketing Science Conference | 2007 | ||
How Does Customer Participation Drive Performance Outcomes? The Salience of Value Cocreation and Culture Proceeding/Conference:Marketing Scholar Forum | 2008 | ||
How to create customer delight and does it really drive loyalty? An examination of customer delight in a B2B context Proceeding/Conference:INFORMS Marketing Science Conference | 2015 | ||
Service Relationship Building Process: Does the Customer-Employee Relationship Matter? Proceeding/Conference:AMA SERVSIG Research Conference | 2005 |