Name Card
Professor Yu, Jiaqi 于佳琪
Title:
Assistant Professor
Contact Information
Professor Yu, Jiaqi 于佳琪
Title:
Assistant Professor
Research Interests:(click to check for cognate researchers)
My URLs:
Short Biography:
Professor Jiaqi Yu is an Assistant Professor of Marketing at Business School of The University of Hong Kong. Yu mainly studies how consumers interpret and respond to marketing signals and cues. She also studies how social contexts, culture, and identity influences consumer decisions.
Professional Qualifications
| Year | Awarding Institution | Qualification |
|---|---|---|
| 2017 | Northwestern University | B.A. in Psychology with Honors |
| 2018 | University of Chicago | M.A. in Social Sciences |
| 2025 | University of Chicago Booth School of Business | M.B.A |
| 2025 | University of Chicago Booth School of Business | Ph.D. in Marketing |
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