Keywords in Publications
keywordsNo. of Authors
customer participation 2
knowledge complementarity 2
new product performance 2
performance 2
relationship marketing 2
abnormal stock returns 1
adaptive selling 1
advertising 1
affiliation bias 1
alliance 1
alliances and joint ventures 1
asset breadth 1
asset depth 1
attribution theory 1
attributions 1
balanced-scorecard 1
click-through rate 1
codevelopment timing 1
configuration theory 1
contingency model 1
control system 1
critic reviews 1
customer acquisition 1
customer breadth 1
customer depth 1
customer retention 1
customization 1
demand ambiguity 1
dependence 1
downstream customer network 1
downstream partner 1
dynamic capabilities 1
e-commerce 1
economic contractions 1
equity 1
feedback 1
firm value 1
goal difficulty 1
goal setting 1
goal specificity 1
goal-setting characteristics 1
high-tech alliances 1
incremental innovation 1
indifferent-neutral user-generated content 1
innovation 1
innovation performance 1
institutional arrangement 1
international joint venture 1
international joint venture (ijv) 1
interorganizational relationship 1
job performance 1
joint ventures 1
knowledge-based view 1
manufacturers' representatives 1
marketing 1
marketing assets 1
marketing resources 1
mergers and acquisitions 1
mixed-neutral user-generated content 1
network effects 1
new product development 1
online shopping 1
opportunity-motivation-ability framework 1
organizational culture 1
organizational structure 1
platform 1
price per click 1
primary data sources 1
product sales 1
project revenues-costs 1
r&d 1
radical innovation 1
reciprocity 1
relational embeddedness 1
resource-based view 1
sales channels 1
sales control systems 1
sales management 1
sales planning 1
search advertising 1
service ratio 1
service transition strategies 1
shopping communities 1
solution selling 1
speed to market 1
strategy 1
technology resources 1
tobin's q 1
transaction costs 1
trust 1
upstream partner 1
user reviews 1
user-generated content 1
variance 1
working hard 1
working smart 1
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