| Co-Authors | |
|---|---|
| Authors | No. of Publications |
| kim, bk | 8 |
| park, cw | 7 |
| kim, s | 5 |
| wan, we | 5 |
| wang, x | 5 |
| lu, x | 3 |
| yang, s | 3 |
| ge, l | 2 |
| wang, yonggui | 2 |
| zheng, w | 2 |
| zheng, wanyi | 2 |
| bell, sj | 1 |
| cho, bg | 1 |
| choi, kj | 1 |
| chun, hh | 1 |
| eisingerich, ab | 1 |
| gao, h | 1 |
| ge, lin | 1 |
| guo, b | 1 |
| huang, yunhui | 1 |
| kandampully, jay | 1 |
| kim, k | 1 |
| lee, jy | 1 |
| liu, y | 1 |
| park, c. whan | 1 |
| pol, gratiana | 1 |
| shi, guicheng | 1 |
| shi, zhengyu | 1 |
| wan, echo wen | 1 |
| wan, wen echo | 1 |
| yao, shanji | 1 |
| zhang, ke | 1 |
| zhang, qiang | 1 |
| Keywords in Publications | |
|---|---|
| keywords | No. of Authors |
| animated movement speed | 1 |
| consumer spending | 1 |
| customization mode | 1 |
| digital video ad | 1 |
| expiration date | 1 |
| hedonic benefits | 1 |
| inverted u-shape | 1 |
| knowledge transfer | 1 |
| myopia | 1 |
| non-perishable food | 1 |
| product-line coupon | 1 |
| savings percentage | 1 |
| self-enhancement need | 1 |
| size assessment | 1 |
| social media | 1 |
| social risk | 1 |
| threshold | 1 |
| utilitarian benefits | 1 |
| visual perception | 1 |
| word-of-mouth | 1 |
| Co-Investigators | |
|---|---|
| Investigators | No. of Grants |
| phan, tuan quang | 1 |
| wan, wen echo | 1 |
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