HKU Scholars Hub: Researcher Page

Yim, BCK

Keywords in Grants
keywords	No. of Investigators
anthropomorphism, consumer experience, self-serving technologies, social density, spatial density	2
coalignment, contingency approach, performance metrics, service strategy	2
cultures, customer, service	2
customer	2
customer satisfaction, inter-functional collaboration, marketing metrics, product management, service management	2
customer satisfaction, employee satisfaction, interpersonal trust, role accumulation, service-sales ambidexterity	1

Disciplines in Grants
Disciplines	No. of Investigators
marketing	3
business and management studies (including accounting) (obsolete)	2