The Effects of Time of Day on Consumer Preference for Algorithm-Based versus Human Recommendation Agents

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Grant Data
Project Title
The Effects of Time of Day on Consumer Preference for Algorithm-Based versus Human Recommendation Agents
Principal Investigator
Professor Huang, Zhongqiang Tak   (Principal Investigator (PI))
Co-Investigator(s)
Professor Kim Sara   (Co-Investigator)
Duration
30
Start Date
2024-01-01
Amount
584803
Conference Title
The Effects of Time of Day on Consumer Preference for Algorithm-Based versus Human Recommendation Agents
Keywords
time of day, algorithm, recommendation, ,
Discipline
Marketing
Panel
Business Studies (B)
HKU Project Code
17504223
Grant Type
General Research Fund (GRF) 2023/24
Funding Year
2023
Status
On-going
Objectives
Refer to ES