StickyRiceLove: development, evaluation and dissemination of an innovative peer-led sexual health social media promotion

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Grant Data
Project Title
StickyRiceLove: development, evaluation and dissemination of an innovative peer-led sexual health social media promotion
Principal Investigator
Dr Wong, William Chi Wai   (Principal Investigator (PI))
Co-Investigator(s)
Miss SUN Wai Han   (Co-Investigator)
Dr Ip Patrick   (Co-Investigator)
Dr Tucker Joseph   (Co-Investigator)
Duration
27
Start Date
2017-04-01
Amount
499156
Conference Title
StickyRiceLove: development, evaluation and dissemination of an innovative peer-led sexual health social media promotion
Presentation Title
Keywords
promotiondissemination of an innovative peer-led sexual health, social media promotion
Discipline
Others - Medicine, Dentistry and Health
HKU Project Code
09160275
Grant Type
Health Care and Promotion Scheme - Research Grant Projects
Funding Year
2016
Status
Completed
Objectives
Through web-based intervention, adolescents will be able to access to an evidence-based, peer-led, crowdsourced sexual health intervention, so that they will be able to learn about sexual health information, communication and sexual decision-making skills in an interactive way. Our hypothesis of the intervention is that a peer-led crowdsourced sexual health promotion on social media will increase participants' sexual health knowledge, attitudes, condom use self-efficacy, and safe sex behaviours.