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Browsing by Author Park, CW

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Showing results 1 to 7 of 7

	Title	Author(s)	Issue Date
	Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level Journal:Journal of Marketing	Jia, HM Yang, S Lu, X Park, CW	2018
	I Need My Own Substance! Effects of Anthropomorphic Product Presentations on Brand Choice of Complementary Accessories Proceeding/Conference:Advances in Consumer Research	Jia, HM Kim, BK Wan, WE Park, CW	2016
	I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts Proceeding/Conference:Marketing Research Symposium of the Asian Centre for Branding & Marketing	Jia, HM Kim, BK Wan, WE Park, CW	2016
	I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts Proceeding/Conference:Chinese University of Hong Kong, Business School, Research Seminar	Jia, HM Kim, BK Wan, WE Park, CW	2017
	I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts Proceeding/Conference:Research Seminar, Nanjing University	Jia, HM Kim, BK Wan, WE Park, CW	2016
	The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level Proceeding/Conference:Research Seminar, University of International Business and Economics	Jia, HM Yang, S Lu, X Park, CW	2018
	The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level Proceeding/Conference:Research Seminar, Hunan University	Jia, HM Yang, S Lu, X Park, CW	2018

Showing results 1 to 7 of 7