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Title | Author(s) | Issue Date | |
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Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices Journal:Journal of Marketing | 2022 |
Title | Author(s) | Issue Date | |
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Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices Journal:Journal of Marketing | 2022 |