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Article: Market share performance of foreign and domestic brands in China

TitleMarket share performance of foreign and domestic brands in China
Authors
Issue Date2006
PublisherAmerican Marketing Association. The Journal's web site is located at http://www.marketingpower.com/live/content1055.php
Citation
Journal Of International Marketing, 2006, v. 14 n. 2, p. 32-51 How to Cite?
AbstractIn this study, the authors examine market share performance of foreign and domestic brands in China. Drawing on the resource-based view and brand management literature, they investigate the impacts of three sets of factors: brands' competitive advantages, external market environments, and the length of brand existence. The authors also examine the different influences of these factors on foreign versus domestic brands. The empirical testing is based on a survey of senior executives of 408 brands in 52 product categories in China. This study offers new findings on what drives the market share perform-. ance in transition economies. © 2006, American Marketing Association.
Persistent Identifierhttp://hdl.handle.net/10722/85869
ISSN
2015 Impact Factor: 3.25
2015 SCImago Journal Rankings: 2.157
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorGao, GYen_HK
dc.contributor.authorPan, Yen_HK
dc.contributor.authorTse, DKen_HK
dc.contributor.authorYim, CKen_HK
dc.date.accessioned2010-09-06T09:10:11Z-
dc.date.available2010-09-06T09:10:11Z-
dc.date.issued2006en_HK
dc.identifier.citationJournal Of International Marketing, 2006, v. 14 n. 2, p. 32-51en_HK
dc.identifier.issn1069-031Xen_HK
dc.identifier.urihttp://hdl.handle.net/10722/85869-
dc.description.abstractIn this study, the authors examine market share performance of foreign and domestic brands in China. Drawing on the resource-based view and brand management literature, they investigate the impacts of three sets of factors: brands' competitive advantages, external market environments, and the length of brand existence. The authors also examine the different influences of these factors on foreign versus domestic brands. The empirical testing is based on a survey of senior executives of 408 brands in 52 product categories in China. This study offers new findings on what drives the market share perform-. ance in transition economies. © 2006, American Marketing Association.en_HK
dc.languageengen_HK
dc.publisherAmerican Marketing Association. The Journal's web site is located at http://www.marketingpower.com/live/content1055.phpen_HK
dc.relation.ispartofJournal of International Marketingen_HK
dc.titleMarket share performance of foreign and domestic brands in Chinaen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0262-1703&volume=14&spage=32&epage=51&date=2006&atitle=Market+Share+Performance+of+Foreign+and+Domestic+Brands+in+Chinaen_HK
dc.identifier.emailTse, DK: davidtse@hku.hken_HK
dc.identifier.emailYim, CK: yimbck@hkucc.hku.hken_HK
dc.identifier.authorityTse, DK=rp01100en_HK
dc.identifier.authorityYim, CK=rp01122en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1509/jimk.14.2.32en_HK
dc.identifier.scopuseid_2-s2.0-33745438765en_HK
dc.identifier.hkuros113498en_HK
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-33745438765&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume14en_HK
dc.identifier.issue2en_HK
dc.identifier.spage32en_HK
dc.identifier.epage51en_HK
dc.identifier.isiWOS:000238772900002-
dc.publisher.placeUnited Statesen_HK
dc.identifier.scopusauthoridGao, GY=7403171112en_HK
dc.identifier.scopusauthoridPan, Y=7403340857en_HK
dc.identifier.scopusauthoridTse, DK=7101916504en_HK
dc.identifier.scopusauthoridYim, CK=15770531500en_HK

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