Showing results 4 to 6 of 6
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Title | Author(s) | Issue Date | |
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2006 | |||
Institutional Forces And Customer Participation In New Product Development: A Yin-yang Perspective Journal:Industrial Marketing Management | 2019 | ||
Product newness and product performance in new ventures: Contingent roles of market knowledge breadth and tacitness Journal:Industrial Marketing Management | 2019 |