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Article: An empirical study of the Hong Kong and Shanghai Chinese stereotypes of Hong Kong business students: Implications for international marketing

TitleAn empirical study of the Hong Kong and Shanghai Chinese stereotypes of Hong Kong business students: Implications for international marketing
Authors
Stone, RWong, G
KeywordsMBA programs & graduates
Personality
Psychological tests
Psychological aspects
Studies
Issue Date2000
PublisherInternational Journal of Management.
Citation
International Journal of Management, 2000, v. 17 n. 3, p. 354-361 How to Cite?
AbstractThe literature indicates that powerful generalizations exist concerning the personal and behavioral characteristics of people from Hong Kong and Shanghai. To study these stereotypes and their implications for western marketers, a structural Likert type questionnaire was administered to a group of Hong Kong Chinese MBA students (N=75). Twenty two specific characteristics such as aggressiveness, honesty and arrogance were examined. The results indicate that quite distinct pictures are held regarding the characteristics and behavior of Hong Kong and the Shanghaiese.
Persistent Identifierhttp://hdl.handle.net/10722/86024
ISSN
0813-0183

 

DC FieldValueLanguage
dc.contributor.authorStone, Ren_HK
dc.contributor.authorWong, Gen_HK
dc.date.accessioned2010-09-06T09:11:56Z-
dc.date.available2010-09-06T09:11:56Z-
dc.date.issued2000en_HK
dc.identifier.citationInternational Journal of Management, 2000, v. 17 n. 3, p. 354-361en_HK
dc.identifier.issn0813-0183en_HK
dc.identifier.urihttp://hdl.handle.net/10722/86024-
dc.description.abstractThe literature indicates that powerful generalizations exist concerning the personal and behavioral characteristics of people from Hong Kong and Shanghai. To study these stereotypes and their implications for western marketers, a structural Likert type questionnaire was administered to a group of Hong Kong Chinese MBA students (N=75). Twenty two specific characteristics such as aggressiveness, honesty and arrogance were examined. The results indicate that quite distinct pictures are held regarding the characteristics and behavior of Hong Kong and the Shanghaiese.-
dc.languageengen_HK
dc.publisherInternational Journal of Management.en_HK
dc.relation.ispartofInternational Journal of Managementen_HK
dc.subjectMBA programs & graduates-
dc.subjectPersonality-
dc.subjectPsychological tests-
dc.subjectPsychological aspects-
dc.subjectStudies-
dc.titleAn empirical study of the Hong Kong and Shanghai Chinese stereotypes of Hong Kong business students: Implications for international marketingen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0813-0183&volume=17&volume=3&spage=354&epage=361&date=2000&atitle=An+empirical+study+of+the+Hong+Kong+and+Shanghai+Chinese+stereotypes+of+Hong+Kong+business+studentsen_HK
dc.identifier.emailWong, G: gilwong@business.hku.hken_HK
dc.identifier.authorityWong, GYY=rp01110en_HK
dc.identifier.hkuros55329en_HK
dc.identifier.volume17-
dc.identifier.issue3-
dc.identifier.spage354-
dc.identifier.epage361-
dc.publisher.placeUnited Kingdom-
dc.identifier.issnl0813-0183-

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