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Conference Paper: The Impacts of Trust on the Effectiveness of Search Engine Advertising

TitleThe Impacts of Trust on the Effectiveness of Search Engine Advertising
Authors
Lu, YChau, MCLChau, PYK
Issue Date2008
Citation
The 7th Workshop on e-Business (WeB 2008), Paris, France, 13 December 2008. How to Cite?
Persistent Identifierhttp://hdl.handle.net/10722/63278

 

DC FieldValueLanguage
dc.contributor.authorLu, Yen_HK
dc.contributor.authorChau, MCLen_HK
dc.contributor.authorChau, PYKen_HK
dc.date.accessioned2010-07-13T04:20:08Z-
dc.date.available2010-07-13T04:20:08Z-
dc.date.issued2008en_HK
dc.identifier.citationThe 7th Workshop on e-Business (WeB 2008), Paris, France, 13 December 2008.-
dc.identifier.urihttp://hdl.handle.net/10722/63278-
dc.languageengen_HK
dc.relation.ispartofWorkshop on e-Business, WeB 2008-
dc.titleThe Impacts of Trust on the Effectiveness of Search Engine Advertisingen_HK
dc.typeConference_Paperen_HK
dc.identifier.emailChau, MCL: mchau@business.hku.hken_HK
dc.identifier.emailChau, PYK: pchau@business.hku.hken_HK
dc.identifier.authorityChau, MCL=rp01051en_HK
dc.identifier.authorityChau, PYK=rp01052en_HK
dc.identifier.hkuros158012en_HK

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