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Article: Quantitative models in support of direct marketing in electronic channels

TitleQuantitative models in support of direct marketing in electronic channels
Authors
Bose, I
Issue Date2009
PublisherLawrence Erlbaum Associates, Inc. The Journal's web site is located at http://www.leaonline.com/loi/joce
Citation
Journal Of Organizational Computing And Electronic Commerce, 2009, v. 19 n. 2, p. 83-84 How to Cite?
DOI: http://dx.doi.org/10.1080/10919390902820723
Persistent Identifierhttp://hdl.handle.net/10722/60208
ISSN
1091-9392
2023 Impact Factor: 2.0
2023 SCImago Journal Rankings: 0.523
ISI Accession Number ID
WOS:000265336500001

 

DC FieldValueLanguage
dc.contributor.authorBose, Ien_HK
dc.date.accessioned2010-05-31T04:05:55Z-
dc.date.available2010-05-31T04:05:55Z-
dc.date.issued2009en_HK
dc.identifier.citationJournal Of Organizational Computing And Electronic Commerce, 2009, v. 19 n. 2, p. 83-84en_HK
dc.identifier.issn1091-9392en_HK
dc.identifier.urihttp://hdl.handle.net/10722/60208-
dc.languageengen_HK
dc.publisherLawrence Erlbaum Associates, Inc. The Journal's web site is located at http://www.leaonline.com/loi/joceen_HK
dc.relation.ispartofJournal of Organizational Computing and Electronic Commerceen_HK
dc.rightsJournal Of Organizational Computing And Electronic Commerce. Copyright © Lawrence Erlbaum Associates, Inc.en_HK
dc.titleQuantitative models in support of direct marketing in electronic channelsen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=1091-9392&volume=19&spage=83&epage=84&date=2009&atitle=Quantitative+Models+In+Support+Of+Direct+Marketing+In+Electronic+Channelsen_HK
dc.identifier.emailBose, I: bose@business.hku.hken_HK
dc.identifier.authorityBose, I=rp01041en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1080/10919390902820723en_HK
dc.identifier.scopuseid_2-s2.0-70449560901en_HK
dc.identifier.hkuros160478en_HK
dc.identifier.volume19en_HK
dc.identifier.issue2en_HK
dc.identifier.spage83en_HK
dc.identifier.epage84en_HK
dc.identifier.isiWOS:000265336500001-
dc.publisher.placeUnited Statesen_HK
dc.identifier.scopusauthoridBose, I=7003751502en_HK
dc.identifier.issnl1091-9392-

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