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postgraduate thesis: A critical appraisal of the marketing strategy of a Hong Kong retail group: with particular reference to storepositioning

TitleA critical appraisal of the marketing strategy of a Hong Kong retail group: with particular reference to storepositioning
Authors
Mok, Yin-mung, Glenda.莫燕夢.
Issue Date1994
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Mok, Y. G. [莫燕夢]. (1994). A critical appraisal of the marketing strategy of a Hong Kong retail group : with particular reference to store positioning. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126617
DegreeMaster of Business Administration
SubjectDepartment stores - China - Hong Kong - Marketing - Case studies.
Retail trade - China - Hong Kong - Case studies.
Marketing - China - Hong Kong - Management - Case studies.
Dept/ProgramBusiness Administration
Persistent Identifierhttp://hdl.handle.net/10722/38159
HKU Library Item IDb3126617

 

DC FieldValueLanguage
dc.contributor.authorMok, Yin-mung, Glenda.-
dc.contributor.author莫燕夢.-
dc.date.issued1994-
dc.identifier.citationMok, Y. G. [莫燕夢]. (1994). A critical appraisal of the marketing strategy of a Hong Kong retail group : with particular reference to store positioning. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126617-
dc.identifier.urihttp://hdl.handle.net/10722/38159-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.-
dc.source.urihttp://hub.hku.hk/bib/B31266174-
dc.subject.lcshDepartment stores - China - Hong Kong - Marketing - Case studies.-
dc.subject.lcshRetail trade - China - Hong Kong - Case studies.-
dc.subject.lcshMarketing - China - Hong Kong - Management - Case studies.-
dc.titleA critical appraisal of the marketing strategy of a Hong Kong retail group: with particular reference to storepositioning-
dc.typePG_Thesis-
dc.identifier.hkulb3126617-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126617-
dc.date.hkucongregation1994-
dc.identifier.mmsid991012655779703414-

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