File Download
Supplementary
-
Citations:
- Appears in Collections:
postgraduate thesis: The evaluation of new product development marketing plan by the launchof new cars in the Hong Kong market
| Title | The evaluation of new product development marketing plan by the launchof new cars in the Hong Kong market |
|---|---|
| Authors | |
| Issue Date | 1997 |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Citation | Wong, Y. [王逸明]. (1997). The evaluation of new product development marketing plan by the launch of new cars in the Hong Kong market. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126840 |
| Degree | Master of Business Administration |
| Subject | Automobiles, Foreign - China - Hong Kong - Marketing. Brand name products - China - Hong Kong - Marketing. |
| Dept/Program | Business Administration |
| Persistent Identifier | http://hdl.handle.net/10722/38036 |
| HKU Library Item ID | b3126840 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Wong, Yat-ming. | - |
| dc.contributor.author | 王逸明 | - |
| dc.date.issued | 1997 | - |
| dc.identifier.citation | Wong, Y. [王逸明]. (1997). The evaluation of new product development marketing plan by the launch of new cars in the Hong Kong market. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126840 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/38036 | - |
| dc.language | eng | - |
| dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
| dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
| dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
| dc.source.uri | http://hub.hku.hk/bib/B31268407 | - |
| dc.subject.lcsh | Automobiles, Foreign - China - Hong Kong - Marketing. | - |
| dc.subject.lcsh | Brand name products - China - Hong Kong - Marketing. | - |
| dc.title | The evaluation of new product development marketing plan by the launchof new cars in the Hong Kong market | - |
| dc.type | PG_Thesis | - |
| dc.identifier.hkul | b3126840 | - |
| dc.description.thesisname | Master of Business Administration | - |
| dc.description.thesislevel | Master | - |
| dc.description.thesisdiscipline | Business Administration | - |
| dc.description.nature | published_or_final_version | - |
| dc.identifier.doi | 10.5353/th_b3126840 | - |
| dc.date.hkucongregation | 1997 | - |
| dc.identifier.mmsid | 991012675839703414 | - |