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Student Project: Beyond the championship : identity construction and self-branding of Hong Kong athletes on social media

TitleBeyond the championship : identity construction and self-branding of Hong Kong athletes on social media
Authors
Au, Sen Fung WilfredGuo, Yuying YiliaXu, Xiaohe River
Issue Date2025
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Au, S. F. W., Guo, Y. Y., Xu, X. R.. (2025). Beyond the championship : identity construction and self-branding of Hong Kong athletes on social media. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR.
DegreeMaster of Social Sciences in Media, Culture and Creative Cities
SubjectAthletes - China - Hong Kong
Social media - Social aspects - China - Hong Kong
Dept/ProgramMedia, Culture and Creative Cities
Persistent Identifierhttp://hdl.handle.net/10722/368465

 

DC FieldValueLanguage
dc.contributor.authorAu, Sen Fung Wilfred-
dc.contributor.authorGuo, Yuying Yilia-
dc.contributor.authorXu, Xiaohe River-
dc.date.accessioned2026-01-08T09:55:27Z-
dc.date.available2026-01-08T09:55:27Z-
dc.date.issued2025-
dc.identifier.citationAu, S. F. W., Guo, Y. Y., Xu, X. R.. (2025). Beyond the championship : identity construction and self-branding of Hong Kong athletes on social media. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR.-
dc.identifier.urihttp://hdl.handle.net/10722/368465-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofCapstone Project-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.-
dc.subject.lcshAthletes - China - Hong Kong-
dc.subject.lcshSocial media - Social aspects - China - Hong Kong-
dc.titleBeyond the championship : identity construction and self-branding of Hong Kong athletes on social media-
dc.typeStudent_Project-
dc.description.thesisnameMaster of Social Sciences in Media, Culture and Creative Cities-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineMedia, Culture and Creative Cities-
dc.description.naturepublished_or_final_version-
dc.identifier.mmsid991045148354003414-

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