Creative class or precarious workers : animation recreators in China's video platform

Abstract

This is a dissertation studying gig economy phenomenon of animation recreators on Chinese video platform Bilibili, pictured the business model of creative gig workers in video production industry. Research conducted 69 semi-structured interviews and field research, acquired personal information and opinions of animation recreators within ten years. Results showing that these creative workers displaying much more diversified features comparing to traditional gig works, however, there are arguments from both sides of the future development within these creative workers. The supporting economy seems booming with potential risks, while the creator communities maintained sustainable. In general, this research provides an unique insight of nowadays new form of gig economy, related to current status of China's flexible employment and social media platform economy.