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Article: Do More "Likes" Lead to More Clicks? Evidence from a Field Experiment on Social Advertising
| Title | Do More "Likes" Lead to More Clicks? Evidence from a Field Experiment on Social Advertising |
|---|---|
| Authors | |
| Issue Date | 26-Nov-2024 |
| Publisher | Sage Publications |
| Citation | Journal of Marketing, 2024 How to Cite? |
| Persistent Identifier | http://hdl.handle.net/10722/351808 |
| ISSN | 2023 Impact Factor: 11.5 2023 SCImago Journal Rankings: 11.799 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Huang, Shan | - |
| dc.contributor.author | Lin, Song | - |
| dc.date.accessioned | 2024-12-01T00:35:08Z | - |
| dc.date.available | 2024-12-01T00:35:08Z | - |
| dc.date.issued | 2024-11-26 | - |
| dc.identifier.citation | Journal of Marketing, 2024 | - |
| dc.identifier.issn | 1547-7185 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/351808 | - |
| dc.language | eng | - |
| dc.publisher | Sage Publications | - |
| dc.relation.ispartof | Journal of Marketing | - |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
| dc.title | Do More "Likes" Lead to More Clicks? Evidence from a Field Experiment on Social Advertising | - |
| dc.type | Article | - |
| dc.identifier.issnl | 0022-2429 | - |