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- Publisher Website: 10.1080/20932685.2014.971495
- Scopus: eid_2-s2.0-84983784444
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Article: The effects of sale signs on consumer intentions to visit a store
Title | The effects of sale signs on consumer intentions to visit a store |
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Authors | |
Keywords | 3D stimuli Consumer expectation of store Exterior display POP sale sign Store visit intention |
Issue Date | 2015 |
Citation | Journal of Global Fashion Marketing, 2015, v. 6, n. 1, p. 20-32 How to Cite? |
Abstract | This study examines consumer attention to and the perceived aesthetics of sale signs, such as the designs (size and color) of the Point of Purchase (POP) sale signs outside shops, and how these factors affect consumer intention to visit a shop based on expectation regarding the stores. External store stimuli were created using the Sketchup 8 software package. Research found that influences on intention to visit a store can differ depending on how the sale signs are perceived. Consumer expectations of the store can differ depending on the size of sale signs and the colors employed. We expect that the outcomes of this study will aid fashion brands in designing sale signs that reflect their brand value and image. Sale sign planning and utilization as a part of the strategy will be the key factor that can affect consumer behavior. |
Persistent Identifier | http://hdl.handle.net/10722/345218 |
ISSN | 2023 Impact Factor: 3.3 2023 SCImago Journal Rankings: 0.890 |
DC Field | Value | Language |
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dc.contributor.author | Lee, Ha Kyung | - |
dc.contributor.author | Yoon, So Yeon | - |
dc.contributor.author | Lee, Ji Yeon | - |
dc.contributor.author | Kim, Ha Bin | - |
dc.contributor.author | Kwona, Hyun Jin | - |
dc.contributor.author | Kang, Hyo Jeong | - |
dc.contributor.author | Hur, Hee Jin | - |
dc.contributor.author | Lee, Mi Ah | - |
dc.contributor.author | Jun, Dae Geun | - |
dc.date.accessioned | 2024-08-15T09:25:58Z | - |
dc.date.available | 2024-08-15T09:25:58Z | - |
dc.date.issued | 2015 | - |
dc.identifier.citation | Journal of Global Fashion Marketing, 2015, v. 6, n. 1, p. 20-32 | - |
dc.identifier.issn | 2093-2685 | - |
dc.identifier.uri | http://hdl.handle.net/10722/345218 | - |
dc.description.abstract | This study examines consumer attention to and the perceived aesthetics of sale signs, such as the designs (size and color) of the Point of Purchase (POP) sale signs outside shops, and how these factors affect consumer intention to visit a shop based on expectation regarding the stores. External store stimuli were created using the Sketchup 8 software package. Research found that influences on intention to visit a store can differ depending on how the sale signs are perceived. Consumer expectations of the store can differ depending on the size of sale signs and the colors employed. We expect that the outcomes of this study will aid fashion brands in designing sale signs that reflect their brand value and image. Sale sign planning and utilization as a part of the strategy will be the key factor that can affect consumer behavior. | - |
dc.language | eng | - |
dc.relation.ispartof | Journal of Global Fashion Marketing | - |
dc.subject | 3D stimuli | - |
dc.subject | Consumer expectation of store | - |
dc.subject | Exterior display | - |
dc.subject | POP sale sign | - |
dc.subject | Store visit intention | - |
dc.title | The effects of sale signs on consumer intentions to visit a store | - |
dc.type | Article | - |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.doi | 10.1080/20932685.2014.971495 | - |
dc.identifier.scopus | eid_2-s2.0-84983784444 | - |
dc.identifier.volume | 6 | - |
dc.identifier.issue | 1 | - |
dc.identifier.spage | 20 | - |
dc.identifier.epage | 32 | - |
dc.identifier.eissn | 2325-4483 | - |