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postgraduate thesis: Evaluating multichannel advertising effects in an e-commerce setting, based on the case of iFLYTEK

TitleEvaluating multichannel advertising effects in an e-commerce setting, based on the case of iFLYTEK
Authors
Li, Chuangang李传刚
Issue Date2022
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Li, C. [李传刚]. (2022). Evaluating multichannel advertising effects in an e-commerce setting, based on the case of iFLYTEK. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR.
DegreeDoctor of Business Administration
SubjectAdvertising - Case studies
Electronic commerce - Case studies
Dept/ProgramBusiness Administration
Persistent Identifierhttp://hdl.handle.net/10722/323439

 

DC FieldValueLanguage
dc.contributor.authorLi, Chuangang-
dc.contributor.author李传刚-
dc.date.accessioned2022-12-23T09:47:29Z-
dc.date.available2022-12-23T09:47:29Z-
dc.date.issued2022-
dc.identifier.citationLi, C. [李传刚]. (2022). Evaluating multichannel advertising effects in an e-commerce setting, based on the case of iFLYTEK. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR.-
dc.identifier.urihttp://hdl.handle.net/10722/323439-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.-
dc.subject.lcshAdvertising - Case studies-
dc.subject.lcshElectronic commerce - Case studies-
dc.titleEvaluating multichannel advertising effects in an e-commerce setting, based on the case of iFLYTEK-
dc.typePG_Thesis-
dc.description.thesisnameDoctor of Business Administration-
dc.description.thesislevelDoctoral-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.date.hkucongregation2022-
dc.identifier.mmsid991044620608903414-

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