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Conference Paper: When the Irrelevant Becomes Relevant: The Power of Theme-Irrelevant Talk in Game Livestreaming

TitleWhen the Irrelevant Becomes Relevant: The Power of Theme-Irrelevant Talk in Game Livestreaming
Authors
Fan, TGao, LSteinhart, Y
Issue Date2022
Citation
The Association for Consumer Research Conference How to Cite?
AbstractThe increasing popularity of online streaming has become a global phenomenon. While livestreamers typically focus their broadcasts on specific themes, they may also include theme-irrelevant talks. Analyzing field data from the world’s largest game-streaming platform, Twitch, we discover an inverted U-shape relationship between theme-irrelevant talks and streamers’ popularity.
Persistent Identifierhttp://hdl.handle.net/10722/319798

 

DC FieldValueLanguage
dc.contributor.authorFan, T-
dc.contributor.authorGao, L-
dc.contributor.authorSteinhart, Y-
dc.date.accessioned2022-10-14T05:19:57Z-
dc.date.available2022-10-14T05:19:57Z-
dc.date.issued2022-
dc.identifier.citationThe Association for Consumer Research Conference-
dc.identifier.urihttp://hdl.handle.net/10722/319798-
dc.description.abstractThe increasing popularity of online streaming has become a global phenomenon. While livestreamers typically focus their broadcasts on specific themes, they may also include theme-irrelevant talks. Analyzing field data from the world’s largest game-streaming platform, Twitch, we discover an inverted U-shape relationship between theme-irrelevant talks and streamers’ popularity.-
dc.languageeng-
dc.relation.ispartofThe Association for Consumer Research Conference-
dc.titleWhen the Irrelevant Becomes Relevant: The Power of Theme-Irrelevant Talk in Game Livestreaming-
dc.typeConference_Paper-
dc.identifier.emailFan, T: ttfan@hku.hk-
dc.identifier.hkuros338813-

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