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Book Chapter: New Product Research

TitleNew Product Research
Authors
Fan, TGolder, PLehmann, D
Issue Date2022
Citation
New Product Research. In Russell Winer and Scott A. Neslin (Eds.), History of Marketing Science (2nd edition). , 2022 How to Cite?
Persistent Identifierhttp://hdl.handle.net/10722/319116

 

DC FieldValueLanguage
dc.contributor.authorFan, T-
dc.contributor.authorGolder, P-
dc.contributor.authorLehmann, D-
dc.date.accessioned2022-10-14T05:07:24Z-
dc.date.available2022-10-14T05:07:24Z-
dc.date.issued2022-
dc.identifier.citationNew Product Research. In Russell Winer and Scott A. Neslin (Eds.), History of Marketing Science (2nd edition). , 2022-
dc.identifier.urihttp://hdl.handle.net/10722/319116-
dc.languageeng-
dc.relation.ispartofHistory of Marketing Science (2nd edition)-
dc.titleNew Product Research-
dc.typeBook_Chapter-
dc.identifier.emailFan, T: ttfan@hku.hk-
dc.identifier.hkuros338809-

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