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- Publisher Website: 10.1007/s11002-014-9314-1
- Scopus: eid_2-s2.0-84929965384
- WOS: WOS:000354896600003
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Article: Platforms: a multiplicity of research opportunities
Title | Platforms: a multiplicity of research opportunities |
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Authors | |
Keywords | Internet commerce Platforms Simultaneity Two-sided markets |
Issue Date | 2015 |
Citation | Marketing Letters, 2015, v. 26, n. 2, p. 141-152 How to Cite? |
Abstract | Platforms refer to intermediaries that facilitate economic interaction between two sets of agents wherein the decisions of one set of agents are likely to have an effect on the other via direct and/or indirect externalities. Given their nature, platforms need to find the appropriate balance between the competing objectives of agents and act as catalysts by facilitating the beneficial effects of externalities. In this paper, we discuss the current theoretical and empirical literature on two-sided platforms. We then identify three dimensions that offer opportunities to advance the empirical literature: (a) unanswered theoretical and conceptual questions, (b) data-related opportunities, and (c) methodological challenges. |
Persistent Identifier | http://hdl.handle.net/10722/318590 |
ISSN | 2023 Impact Factor: 2.5 2023 SCImago Journal Rankings: 2.011 |
ISI Accession Number ID |
DC Field | Value | Language |
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dc.contributor.author | Sriram, S. | - |
dc.contributor.author | Manchanda, Puneet | - |
dc.contributor.author | Bravo, Mercedes Esteban | - |
dc.contributor.author | Chu, Junhong | - |
dc.contributor.author | Ma, Liye | - |
dc.contributor.author | Song, Minjae | - |
dc.contributor.author | Shriver, Scott | - |
dc.contributor.author | Subramanian, Upender | - |
dc.date.accessioned | 2022-10-11T12:24:06Z | - |
dc.date.available | 2022-10-11T12:24:06Z | - |
dc.date.issued | 2015 | - |
dc.identifier.citation | Marketing Letters, 2015, v. 26, n. 2, p. 141-152 | - |
dc.identifier.issn | 0923-0645 | - |
dc.identifier.uri | http://hdl.handle.net/10722/318590 | - |
dc.description.abstract | Platforms refer to intermediaries that facilitate economic interaction between two sets of agents wherein the decisions of one set of agents are likely to have an effect on the other via direct and/or indirect externalities. Given their nature, platforms need to find the appropriate balance between the competing objectives of agents and act as catalysts by facilitating the beneficial effects of externalities. In this paper, we discuss the current theoretical and empirical literature on two-sided platforms. We then identify three dimensions that offer opportunities to advance the empirical literature: (a) unanswered theoretical and conceptual questions, (b) data-related opportunities, and (c) methodological challenges. | - |
dc.language | eng | - |
dc.relation.ispartof | Marketing Letters | - |
dc.subject | Internet commerce | - |
dc.subject | Platforms | - |
dc.subject | Simultaneity | - |
dc.subject | Two-sided markets | - |
dc.title | Platforms: a multiplicity of research opportunities | - |
dc.type | Article | - |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.doi | 10.1007/s11002-014-9314-1 | - |
dc.identifier.scopus | eid_2-s2.0-84929965384 | - |
dc.identifier.volume | 26 | - |
dc.identifier.issue | 2 | - |
dc.identifier.spage | 141 | - |
dc.identifier.epage | 152 | - |
dc.identifier.isi | WOS:000354896600003 | - |