File Download

There are no files associated with this item.

  Links for fulltext
     (May Require Subscription)
Supplementary

Article: Platforms: a multiplicity of research opportunities

TitlePlatforms: a multiplicity of research opportunities
Authors
KeywordsInternet commerce
Platforms
Simultaneity
Two-sided markets
Issue Date2015
Citation
Marketing Letters, 2015, v. 26, n. 2, p. 141-152 How to Cite?
AbstractPlatforms refer to intermediaries that facilitate economic interaction between two sets of agents wherein the decisions of one set of agents are likely to have an effect on the other via direct and/or indirect externalities. Given their nature, platforms need to find the appropriate balance between the competing objectives of agents and act as catalysts by facilitating the beneficial effects of externalities. In this paper, we discuss the current theoretical and empirical literature on two-sided platforms. We then identify three dimensions that offer opportunities to advance the empirical literature: (a) unanswered theoretical and conceptual questions, (b) data-related opportunities, and (c) methodological challenges.
Persistent Identifierhttp://hdl.handle.net/10722/318590
ISSN
2023 Impact Factor: 2.5
2023 SCImago Journal Rankings: 2.011
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorSriram, S.-
dc.contributor.authorManchanda, Puneet-
dc.contributor.authorBravo, Mercedes Esteban-
dc.contributor.authorChu, Junhong-
dc.contributor.authorMa, Liye-
dc.contributor.authorSong, Minjae-
dc.contributor.authorShriver, Scott-
dc.contributor.authorSubramanian, Upender-
dc.date.accessioned2022-10-11T12:24:06Z-
dc.date.available2022-10-11T12:24:06Z-
dc.date.issued2015-
dc.identifier.citationMarketing Letters, 2015, v. 26, n. 2, p. 141-152-
dc.identifier.issn0923-0645-
dc.identifier.urihttp://hdl.handle.net/10722/318590-
dc.description.abstractPlatforms refer to intermediaries that facilitate economic interaction between two sets of agents wherein the decisions of one set of agents are likely to have an effect on the other via direct and/or indirect externalities. Given their nature, platforms need to find the appropriate balance between the competing objectives of agents and act as catalysts by facilitating the beneficial effects of externalities. In this paper, we discuss the current theoretical and empirical literature on two-sided platforms. We then identify three dimensions that offer opportunities to advance the empirical literature: (a) unanswered theoretical and conceptual questions, (b) data-related opportunities, and (c) methodological challenges.-
dc.languageeng-
dc.relation.ispartofMarketing Letters-
dc.subjectInternet commerce-
dc.subjectPlatforms-
dc.subjectSimultaneity-
dc.subjectTwo-sided markets-
dc.titlePlatforms: a multiplicity of research opportunities-
dc.typeArticle-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1007/s11002-014-9314-1-
dc.identifier.scopuseid_2-s2.0-84929965384-
dc.identifier.volume26-
dc.identifier.issue2-
dc.identifier.spage141-
dc.identifier.epage152-
dc.identifier.isiWOS:000354896600003-

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats