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Article: From Free to Paid: Monetizing a Non-advertising-based App

TitleFrom Free to Paid: Monetizing a Non-advertising-based App
Authors
Cao, JChintagunta, PLi, S
Issue Date2022
Citation
Journal of Marketing Research, 2022, p. 002224372211315 How to Cite?
DOI: http://dx.doi.org/10.1177/00222437221131562
Persistent Identifierhttp://hdl.handle.net/10722/317252
ISI Accession Number ID
WOS:000930069900001

 

DC FieldValueLanguage
dc.contributor.authorCao, J-
dc.contributor.authorChintagunta, P-
dc.contributor.authorLi, S-
dc.date.accessioned2022-10-07T10:17:06Z-
dc.date.available2022-10-07T10:17:06Z-
dc.date.issued2022-
dc.identifier.citationJournal of Marketing Research, 2022, p. 002224372211315-
dc.identifier.urihttp://hdl.handle.net/10722/317252-
dc.languageeng-
dc.relation.ispartofJournal of Marketing Research-
dc.titleFrom Free to Paid: Monetizing a Non-advertising-based App-
dc.typeArticle-
dc.identifier.emailCao, J: jcao@hku.hk-
dc.identifier.authorityCao, J=rp02690-
dc.identifier.doi10.1177/00222437221131562-
dc.identifier.hkuros337285-
dc.identifier.spage002224372211315-
dc.identifier.epage002224372211315-
dc.identifier.isiWOS:000930069900001-

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