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postgraduate thesis: The effects of trialability and personalization on the development of consumer-based service brand equity via the internet: an empirical investigation of internet banking service

TitleThe effects of trialability and personalization on the development of consumer-based service brand equity via the internet: an empirical investigation of internet banking service
Authors
Ho, Ka-yan何嘉恩.
Issue Date2004
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Ho, K. [何嘉恩]. (2004). The effects of trialability and personalization on the development of consumer-based service brand equity via the internet : an empirical investigation of internet banking service. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b2929721
DegreeMaster of Philosophy
SubjectInternet banking - China - Hong Kong.
Brand loyalty.
Product management.
Dept/ProgramBusiness
Persistent Identifierhttp://hdl.handle.net/10722/31012
HKU Library Item IDb2929721

 

DC FieldValueLanguage
dc.contributor.authorHo, Ka-yan-
dc.contributor.author何嘉恩.-
dc.date.issued2004-
dc.identifier.citationHo, K. [何嘉恩]. (2004). The effects of trialability and personalization on the development of consumer-based service brand equity via the internet : an empirical investigation of internet banking service. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b2929721-
dc.identifier.urihttp://hdl.handle.net/10722/31012-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.-
dc.source.urihttp://hub.hku.hk/bib/B29297217-
dc.subject.lcshInternet banking - China - Hong Kong.-
dc.subject.lcshBrand loyalty.-
dc.subject.lcshProduct management.-
dc.titleThe effects of trialability and personalization on the development of consumer-based service brand equity via the internet: an empirical investigation of internet banking service-
dc.typePG_Thesis-
dc.identifier.hkulb2929721-
dc.description.thesisnameMaster of Philosophy-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness-
dc.description.naturepublished_or_final_version-
dc.description.natureabstract-
dc.description.naturetoc-
dc.identifier.doi10.5353/th_b2929721-
dc.date.hkucongregation2004-
dc.identifier.mmsid991008193499703414-

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