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postgraduate thesis: The role of the internet celebrity in social media marketing of cosmetics brands : evidence from China

TitleThe role of the internet celebrity in social media marketing of cosmetics brands : evidence from China
Authors
Jiang, Xinyu蔣欣妤
Issue Date2021
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Jiang, X. [蔣欣妤]. (2021). The role of the internet celebrity in social media marketing of cosmetics brands : evidence from China. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR.
DegreeMaster of Science in Library and Information Management
SubjectCosmetics - Internet marketing - China
Dept/ProgramLibrary and Information Management
Persistent Identifierhttp://hdl.handle.net/10722/309730

 

DC FieldValueLanguage
dc.contributor.authorJiang, Xinyu-
dc.contributor.author蔣欣妤-
dc.date.accessioned2022-01-05T14:57:28Z-
dc.date.available2022-01-05T14:57:28Z-
dc.date.issued2021-
dc.identifier.citationJiang, X. [蔣欣妤]. (2021). The role of the internet celebrity in social media marketing of cosmetics brands : evidence from China. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR.-
dc.identifier.urihttp://hdl.handle.net/10722/309730-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.-
dc.subject.lcshCosmetics - Internet marketing - China-
dc.titleThe role of the internet celebrity in social media marketing of cosmetics brands : evidence from China-
dc.typePG_Thesis-
dc.description.thesisnameMaster of Science in Library and Information Management-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineLibrary and Information Management-
dc.description.naturepublished_or_final_version-
dc.date.hkucongregation2021-
dc.identifier.mmsid991044447554603414-

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