HKTV (Mall): Mission Impossible — The Agile Giant

Abstract

Hong Kong Television Limited (HKTV) is an emerging heavyweight in the Hong Kong retailing and e-Commerce market, earning the reputation as a successful e-Commerce platform locally. The story of HKTV is a demonstration of attaining business performance while shifting industry and service as a result of excellent management and corporate strategy, making it an ideal subject to investigate. This study aims to track its story-like adventure from its start of providing telecommunications service to television broadcasting services, before the dramatic change of stepping into the unfamiliar e-Commerce market segment. The report provides an insight on the historical development of HKTV, highlighting its major turning points. The story of HKTV is a lesson of perseverance, devotion and change. Effective corporate strategy, creative corporate communication and marketing strategies, and most importantly, passion and vision are the pivotal factors that lead to the recognized success of HKTV. These earmarks enabled HKTV to carve its niche in the market, sustaining its 'giant' position in the ever-changing era and industry characteristics. While currently not having the most global exposure, the case of HKTV on its development and repositioning is one of the most remarkable and referential companies, and firms can get a lot out of HKTV by learning the way of how to embrace a variety of challenges ahead in the contemporary ever-changing markets.