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Article: Perceiving high social mobility breeds materialism: The mediating role of socioeconomic status uncertainty

TitlePerceiving high social mobility breeds materialism: The mediating role of socioeconomic status uncertainty
Authors
KeywordsPerceived social mobility
Materialism
Socioeconomic status
Identity
Uncertainty
Issue Date2022
PublisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres
Citation
Journal of Business Research, 2022, v. 139, p. 629-638 How to Cite?
AbstractThe present research explored whether and how consumers with high levels of perceived social mobility (PSM) would endorse materialism, an under-researched effect that is not contingent on either their current socioeconomic status (SES) or anticipated social mobility trajectories. Four mixed-methods studies, comprising two large-scale surveys and two experiments, yielded convergent evidence that consumers who perceived a higher level of social mobility more strongly endorsed materialistic values. We traced this effect to consumers’ SES uncertainty. The effect of PSM on materialism was attenuated when SES uncertainty was mitigated. Our findings demonstrate that consumers may become more materialistic to relieve uncertainty about their SES. We also offer guidance for practitioners on integrating PSM when planning marketing strategies.
Persistent Identifierhttp://hdl.handle.net/10722/308045
ISSN
2020 Impact Factor: 7.55
2020 SCImago Journal Rankings: 2.049
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorWang, X-
dc.contributor.authorChen, WF-
dc.contributor.authorHong, YY-
dc.contributor.authorChen, Z-
dc.date.accessioned2021-11-12T13:41:43Z-
dc.date.available2021-11-12T13:41:43Z-
dc.date.issued2022-
dc.identifier.citationJournal of Business Research, 2022, v. 139, p. 629-638-
dc.identifier.issn0148-2963-
dc.identifier.urihttp://hdl.handle.net/10722/308045-
dc.description.abstractThe present research explored whether and how consumers with high levels of perceived social mobility (PSM) would endorse materialism, an under-researched effect that is not contingent on either their current socioeconomic status (SES) or anticipated social mobility trajectories. Four mixed-methods studies, comprising two large-scale surveys and two experiments, yielded convergent evidence that consumers who perceived a higher level of social mobility more strongly endorsed materialistic values. We traced this effect to consumers’ SES uncertainty. The effect of PSM on materialism was attenuated when SES uncertainty was mitigated. Our findings demonstrate that consumers may become more materialistic to relieve uncertainty about their SES. We also offer guidance for practitioners on integrating PSM when planning marketing strategies.-
dc.languageeng-
dc.publisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres-
dc.relation.ispartofJournal of Business Research-
dc.subjectPerceived social mobility-
dc.subjectMaterialism-
dc.subjectSocioeconomic status-
dc.subjectIdentity-
dc.subjectUncertainty-
dc.titlePerceiving high social mobility breeds materialism: The mediating role of socioeconomic status uncertainty-
dc.typeArticle-
dc.identifier.emailChen, Z: chenz@hku.hk-
dc.identifier.authorityChen, Z=rp00629-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1016/j.jbusres.2021.10.014-
dc.identifier.hkuros329794-
dc.identifier.volume139-
dc.identifier.spage629-
dc.identifier.epage638-
dc.identifier.isiWOS:000712590300004-
dc.publisher.placeUnited States-

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