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Article: Moderating role of gender in the relationships between perceived benefits and satisfaction in social virtual world continuance

TitleModerating role of gender in the relationships between perceived benefits and satisfaction in social virtual world continuance
Authors
KeywordsGender difference
Perceived benefit
Social virtual world continuance
Second life
Satisfaction
Issue Date2014
Citation
Decision Support Systems, 2014, v. 65, p. 69-79 How to Cite?
AbstractPrevious studies on social virtual world (SVW) continuance have suggested that satisfaction, which promotes SVW continuance intention, is determined by three types of perceived benefits (i.e., utilitarian, hedonic, and social benefits). Moreover, the relative impacts of these benefits on satisfaction are contingent on individual difference factors such as gender. However, little (if any) research has systematically investigated the effects of these benefits on satisfaction simultaneously, and how these effects are moderated by gender, in the SVW context. Adopting the need fulfillment perspective as a guiding framework and extending the literature of gender differences in technology usage into the distinctive context of SVWs, this study investigates the effects of the three types of perceived benefits, moderated by gender, on satisfaction in relation to SVW continuance. The proposed hypotheses are supported by multigroup PLS analyses using empirical data collected from 464 users of Second Life, a typical SVW. Specifically, we find that utilitarian and social benefits are more important for female users in predicting satisfaction, whereas hedonic benefit has a more salient effect on satisfaction for male users. These findings have important theoretical and practical implications.
Persistent Identifierhttp://hdl.handle.net/10722/307146
ISSN
2023 Impact Factor: 6.7
2023 SCImago Journal Rankings: 2.211
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorZhou, Zhongyun-
dc.contributor.authorJin, Xiao Ling-
dc.contributor.authorFang, Yulin-
dc.date.accessioned2021-11-03T06:22:01Z-
dc.date.available2021-11-03T06:22:01Z-
dc.date.issued2014-
dc.identifier.citationDecision Support Systems, 2014, v. 65, p. 69-79-
dc.identifier.issn0167-9236-
dc.identifier.urihttp://hdl.handle.net/10722/307146-
dc.description.abstractPrevious studies on social virtual world (SVW) continuance have suggested that satisfaction, which promotes SVW continuance intention, is determined by three types of perceived benefits (i.e., utilitarian, hedonic, and social benefits). Moreover, the relative impacts of these benefits on satisfaction are contingent on individual difference factors such as gender. However, little (if any) research has systematically investigated the effects of these benefits on satisfaction simultaneously, and how these effects are moderated by gender, in the SVW context. Adopting the need fulfillment perspective as a guiding framework and extending the literature of gender differences in technology usage into the distinctive context of SVWs, this study investigates the effects of the three types of perceived benefits, moderated by gender, on satisfaction in relation to SVW continuance. The proposed hypotheses are supported by multigroup PLS analyses using empirical data collected from 464 users of Second Life, a typical SVW. Specifically, we find that utilitarian and social benefits are more important for female users in predicting satisfaction, whereas hedonic benefit has a more salient effect on satisfaction for male users. These findings have important theoretical and practical implications.-
dc.languageeng-
dc.relation.ispartofDecision Support Systems-
dc.subjectGender difference-
dc.subjectPerceived benefit-
dc.subjectSocial virtual world continuance-
dc.subjectSecond life-
dc.subjectSatisfaction-
dc.titleModerating role of gender in the relationships between perceived benefits and satisfaction in social virtual world continuance-
dc.typeArticle-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1016/j.dss.2014.05.004-
dc.identifier.scopuseid_2-s2.0-84926278138-
dc.identifier.volume65-
dc.identifier.spage69-
dc.identifier.epage79-
dc.identifier.isiWOS:000342546500008-

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