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Article: Making Vitasoy ‘Local’ in Post-World War II Hong Kong: Traditionalizing Modernity, Engineering Progress, Nurturing Aspirations

TitleMaking Vitasoy ‘Local’ in Post-World War II Hong Kong: Traditionalizing Modernity, Engineering Progress, Nurturing Aspirations
Authors
KeywordsHong Kong
“local” food
modernity
consumerism
emerging market
Issue Date2021
PublisherCambridge University Press, published in association with Harvard Business School. The Journal's web site is located at http://journals.cambridge.org/action/displayJournal?jid=BHR
Citation
Business History Review, 2021, v. 95 n. 2, p. 275-300 How to Cite?
AbstractNow considered a quintessential Hong Kong household food product, Vitasoy won the approval of local consumers only in the post–World War II period as its producer capitalized on the discourse of modern nutritional science, leveraged technological breakthroughs, and positioned the soy beverage to respond to a growing clientele experiencing economic growth and lifestyle transformation. In the emerging market and sociocultural conditions of postwar Hong Kong, Vitasoy's producer created a local beverage that articulated for the city a modernity that originated in a Chinese national discourse but then blossomed into a celebration of the lifestyle that economic progress enabled.
Persistent Identifierhttp://hdl.handle.net/10722/306808
ISSN
2023 Impact Factor: 1.3
2023 SCImago Journal Rankings: 0.518
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorWong, JD-
dc.date.accessioned2021-10-22T07:39:53Z-
dc.date.available2021-10-22T07:39:53Z-
dc.date.issued2021-
dc.identifier.citationBusiness History Review, 2021, v. 95 n. 2, p. 275-300-
dc.identifier.issn0007-6805-
dc.identifier.urihttp://hdl.handle.net/10722/306808-
dc.description.abstractNow considered a quintessential Hong Kong household food product, Vitasoy won the approval of local consumers only in the post–World War II period as its producer capitalized on the discourse of modern nutritional science, leveraged technological breakthroughs, and positioned the soy beverage to respond to a growing clientele experiencing economic growth and lifestyle transformation. In the emerging market and sociocultural conditions of postwar Hong Kong, Vitasoy's producer created a local beverage that articulated for the city a modernity that originated in a Chinese national discourse but then blossomed into a celebration of the lifestyle that economic progress enabled.-
dc.languageeng-
dc.publisherCambridge University Press, published in association with Harvard Business School. The Journal's web site is located at http://journals.cambridge.org/action/displayJournal?jid=BHR-
dc.relation.ispartofBusiness History Review-
dc.rightsBusiness History Review. Copyright © Cambridge University Press, published in association with Harvard Business School.-
dc.subjectHong Kong-
dc.subject“local” food-
dc.subjectmodernity-
dc.subjectconsumerism-
dc.subjectemerging market-
dc.titleMaking Vitasoy ‘Local’ in Post-World War II Hong Kong: Traditionalizing Modernity, Engineering Progress, Nurturing Aspirations-
dc.typeArticle-
dc.identifier.emailWong, JD: jdwong@hku.hk-
dc.identifier.authorityWong, JD=rp01824-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.1017/S0007680521000210-
dc.identifier.scopuseid_2-s2.0-85111460033-
dc.identifier.hkuros329022-
dc.identifier.volume95-
dc.identifier.issue2-
dc.identifier.spage275-
dc.identifier.epage300-
dc.identifier.isiWOS:000678161300007-
dc.publisher.placeUnited States-

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