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Conference Paper: Using platform-generated content to stimulate user-generated content
| Title | Using platform-generated content to stimulate user-generated content |
|---|---|
| Authors | |
| Keywords | Intrinsic motivation Online review User-generated content |
| Issue Date | 2018 |
| Publisher | Association for Information Systems. The Conference Proceedings is located at https://aisel.aisnet.org/pacis/ |
| Citation | 22nd Pacific Asia Conference on Information Systems (PACIS 2018): Opportunities and Challenges for the Digitized Society: Are We Ready?, Yokohama, Japan, 26-30 June 2018. In Conference Proceedings, 2018 How to Cite? |
| Abstract | This work intends to study the implication of an editorial review program where a review platform starts to supplement the user-generated reviews on its website with editorial review articles that are written by the platform. Our research question is whether platform-generated content (i.e., editorial reviews) influence subsequent user-generated content (i.e., online reviews) both in terms of the quantity and quality of those reviews. We obtain the dataset through a partnership with a restaurant review platform in Asia. Our preliminary analysis suggests that platform-generated content has a positive net effect on subsequent user-generated content. Specifically, users post more reviews for restaurants that have editorial reviews and these reviews tend to be longer on average. |
| Persistent Identifier | http://hdl.handle.net/10722/303683 |
| ISBN |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Deng, Yipu | - |
| dc.contributor.author | Khern-Am-Nuai, Warut | - |
| dc.contributor.author | Zheng, Jinyang | - |
| dc.date.accessioned | 2021-09-15T08:25:48Z | - |
| dc.date.available | 2021-09-15T08:25:48Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.citation | 22nd Pacific Asia Conference on Information Systems (PACIS 2018): Opportunities and Challenges for the Digitized Society: Are We Ready?, Yokohama, Japan, 26-30 June 2018. In Conference Proceedings, 2018 | - |
| dc.identifier.isbn | 9784902590838 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/303683 | - |
| dc.description.abstract | This work intends to study the implication of an editorial review program where a review platform starts to supplement the user-generated reviews on its website with editorial review articles that are written by the platform. Our research question is whether platform-generated content (i.e., editorial reviews) influence subsequent user-generated content (i.e., online reviews) both in terms of the quantity and quality of those reviews. We obtain the dataset through a partnership with a restaurant review platform in Asia. Our preliminary analysis suggests that platform-generated content has a positive net effect on subsequent user-generated content. Specifically, users post more reviews for restaurants that have editorial reviews and these reviews tend to be longer on average. | - |
| dc.language | eng | - |
| dc.publisher | Association for Information Systems. The Conference Proceedings is located at https://aisel.aisnet.org/pacis/ | - |
| dc.relation.ispartof | Pacific Asia Conference on Information Systems (PACIS) | - |
| dc.subject | Intrinsic motivation | - |
| dc.subject | Online review | - |
| dc.subject | User-generated content | - |
| dc.title | Using platform-generated content to stimulate user-generated content | - |
| dc.type | Conference_Paper | - |
| dc.identifier.scopus | eid_2-s2.0-85089214351 | - |