Facework on Chinese Social Media

Abstract

With more social interactions shifting to online venues, the different attributes of major social media sites in China influence how interpersonal interactions are carried out. Despite the lack of physical co-presence online, face culture is extended to online spaces. On social media, Chinese users tend to protect their own face, give face to others, and avoid discrediting the face of others, especially when their online and offline networks overlap. This chapter also discusses the different methods used to study facework online and offline and how facework is studied in different parts of the world. It concludes with a brief discussion of how sociological research has contributed to the study of social media in China and directions for future research.