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Conference Paper: The Mixed Impacts of Nostalgia on Consumer Switching Behavior
| Title | The Mixed Impacts of Nostalgia on Consumer Switching Behavior |
|---|---|
| Authors | |
| Keywords | Consumer behavior Nostalgia Consumer preferences Psychological research Social psychology |
| Issue Date | 2019 |
| Publisher | Association for Consumer Research. The Proceedings' web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx |
| Citation | 50th Annual Association for Consumer Research (ACR) North America Conference 2019, Atlanta, GA, USA, 17-20 October 2019. In Advances in Consumer Research: North American Conference Proceedings, 2019, v. 47, p. 633-634 How to Cite? |
| Abstract | While the common practice of nostalgic marketing assumes that nostalgia can help customer retention, we found that nostalgia can lead to more consumer switching behavior. However, this effect only occurs when consumers focus on the consumption outcome and reverses when consumers are led to focus on the consumption process. |
| Persistent Identifier | http://hdl.handle.net/10722/289946 |
| ISSN | 2023 SCImago Journal Rankings: 0.133 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Huang, ZT | - |
| dc.contributor.author | Huang, XI | - |
| dc.contributor.author | Jiang, Y | - |
| dc.date.accessioned | 2020-10-22T08:19:44Z | - |
| dc.date.available | 2020-10-22T08:19:44Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.citation | 50th Annual Association for Consumer Research (ACR) North America Conference 2019, Atlanta, GA, USA, 17-20 October 2019. In Advances in Consumer Research: North American Conference Proceedings, 2019, v. 47, p. 633-634 | - |
| dc.identifier.issn | 0098-9258 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/289946 | - |
| dc.description.abstract | While the common practice of nostalgic marketing assumes that nostalgia can help customer retention, we found that nostalgia can lead to more consumer switching behavior. However, this effect only occurs when consumers focus on the consumption outcome and reverses when consumers are led to focus on the consumption process. | - |
| dc.language | eng | - |
| dc.publisher | Association for Consumer Research. The Proceedings' web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx | - |
| dc.relation.ispartof | Advances in Consumer Research | - |
| dc.relation.ispartof | Association for Consumer Research (ACR) North America Conference 2019 | - |
| dc.subject | Consumer behavior | - |
| dc.subject | Nostalgia | - |
| dc.subject | Consumer preferences | - |
| dc.subject | Psychological research | - |
| dc.subject | Social psychology | - |
| dc.title | The Mixed Impacts of Nostalgia on Consumer Switching Behavior | - |
| dc.type | Conference_Paper | - |
| dc.identifier.email | Huang, ZT: takhuang@hku.hk | - |
| dc.identifier.authority | Huang, ZT=rp02245 | - |
| dc.identifier.hkuros | 315940 | - |
| dc.identifier.volume | 47 | - |
| dc.identifier.spage | 633 | - |
| dc.identifier.epage | 634 | - |
| dc.publisher.place | United States | - |
| dc.identifier.issnl | 0098-9258 | - |