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- Publisher Website: 10.1017/S136898002000083X
- Scopus: eid_2-s2.0-85090277070
- PMID: 32524925
- WOS: WOS:000565257000013
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Article: Food and beverage advertising in Hong Kong mass transit railway stations
Title | Food and beverage advertising in Hong Kong mass transit railway stations |
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Authors | |
Keywords | Food promotion Mass transit railway station Hong Kong |
Issue Date | 2020 |
Publisher | Cambridge University Press. The Journal's web site is located at http://journals.cambridge.org/action/displayJournal?jid=PHN |
Citation | Public Health Nutrition, 2020, v. 23 n. 14, p. 2563-2570 How to Cite? |
Abstract | Objectives:
To examine the extent and characteristics of food and beverage (F&B) promotion in Hong Kong mass transit railway (MTR) stations in districts with different socioeconomic statuses (SES) and school density.
Design:
All advertisements located in the eight selected MTR stations were recorded by photographs or videos, and classified into F&B and non-F&B. The percentage of F&B advertisements and unhealthy F&B being promoted, and common persuasive marketing strategies used in F&B advertisements were compared between low v. high SES districts and school zones v. non-school zones.
Setting:
MTR stations in Hong Kong.
Participants:
Not applicable.
Results:
Of the 8064 advertisements documented, 861 (10·7 %) were F&B advertisements, promoting 1860 F&B items. More than half of the these were unhealthy foods. Stations in high SES districts or school zones tend to advertise more unhealthy items (high v. low SES: 55·8 v. 50·8 %, P = 0·049; school v. non-school: 60·8 v. 49·3 %, P < 0·001). More than one-third of the F&B advertisements recorded did not utilise any of those persuasive marketing techniques that were examined, and using models (13·9 %) or providing discounts (8·8 %) were the two most frequently used non-festival-related persuasive marketing strategies.
Conclusions:
Unhealthy F&B advertising in MTR stations is prevalent regardless of SES and school density, and persuasive marketing strategies were infrequently used. These suggest that a ban on unhealthy F&B advertising around schools or the use of persuasive marketing strategies alone would be ineffective in Hong Kong. To align with the recommendation from WHO, a universal ban of junk food advertising should be enacted. |
Persistent Identifier | http://hdl.handle.net/10722/287828 |
ISSN | 2023 Impact Factor: 3.0 2023 SCImago Journal Rankings: 0.861 |
ISI Accession Number ID |
DC Field | Value | Language |
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dc.contributor.author | Lo, SKH | - |
dc.contributor.author | O, BYS | - |
dc.contributor.author | Louie, JCY | - |
dc.date.accessioned | 2020-10-05T12:03:53Z | - |
dc.date.available | 2020-10-05T12:03:53Z | - |
dc.date.issued | 2020 | - |
dc.identifier.citation | Public Health Nutrition, 2020, v. 23 n. 14, p. 2563-2570 | - |
dc.identifier.issn | 1368-9800 | - |
dc.identifier.uri | http://hdl.handle.net/10722/287828 | - |
dc.description.abstract | Objectives: To examine the extent and characteristics of food and beverage (F&B) promotion in Hong Kong mass transit railway (MTR) stations in districts with different socioeconomic statuses (SES) and school density. Design: All advertisements located in the eight selected MTR stations were recorded by photographs or videos, and classified into F&B and non-F&B. The percentage of F&B advertisements and unhealthy F&B being promoted, and common persuasive marketing strategies used in F&B advertisements were compared between low v. high SES districts and school zones v. non-school zones. Setting: MTR stations in Hong Kong. Participants: Not applicable. Results: Of the 8064 advertisements documented, 861 (10·7 %) were F&B advertisements, promoting 1860 F&B items. More than half of the these were unhealthy foods. Stations in high SES districts or school zones tend to advertise more unhealthy items (high v. low SES: 55·8 v. 50·8 %, P = 0·049; school v. non-school: 60·8 v. 49·3 %, P < 0·001). More than one-third of the F&B advertisements recorded did not utilise any of those persuasive marketing techniques that were examined, and using models (13·9 %) or providing discounts (8·8 %) were the two most frequently used non-festival-related persuasive marketing strategies. Conclusions: Unhealthy F&B advertising in MTR stations is prevalent regardless of SES and school density, and persuasive marketing strategies were infrequently used. These suggest that a ban on unhealthy F&B advertising around schools or the use of persuasive marketing strategies alone would be ineffective in Hong Kong. To align with the recommendation from WHO, a universal ban of junk food advertising should be enacted. | - |
dc.language | eng | - |
dc.publisher | Cambridge University Press. The Journal's web site is located at http://journals.cambridge.org/action/displayJournal?jid=PHN | - |
dc.relation.ispartof | Public Health Nutrition | - |
dc.rights | Public Health Nutrition. Copyright © Cambridge University Press. | - |
dc.rights | This article has been published in a revised form in [Journal] [http://doi.org/XXX]. This version is free to view and download for private research and study only. Not for re-distribution, re-sale or use in derivative works. © copyright holder. | - |
dc.subject | Food promotion | - |
dc.subject | Mass transit railway station | - |
dc.subject | Hong Kong | - |
dc.title | Food and beverage advertising in Hong Kong mass transit railway stations | - |
dc.type | Article | - |
dc.identifier.email | Louie, JCY: jimmyl@hku.hk | - |
dc.identifier.authority | Louie, JCY=rp02118 | - |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.doi | 10.1017/S136898002000083X | - |
dc.identifier.pmid | 32524925 | - |
dc.identifier.scopus | eid_2-s2.0-85090277070 | - |
dc.identifier.hkuros | 314724 | - |
dc.identifier.volume | 23 | - |
dc.identifier.issue | 14 | - |
dc.identifier.spage | 2563 | - |
dc.identifier.epage | 2570 | - |
dc.identifier.isi | WOS:000565257000013 | - |
dc.publisher.place | United Kingdom | - |
dc.identifier.issnl | 1368-9800 | - |