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Article: Online Or Offline? Nonprofits’ Choice And Use Of Social Media In Hong Kong

TitleOnline Or Offline? Nonprofits’ Choice And Use Of Social Media In Hong Kong
Authors
KeywordsFacebook
Nonprofit
Resource dependence
Social media
Issue Date2020
PublisherSpringer New York LLC. The Journal's web site is located at http://www.springer.com/social+sciences/journal/11266
Citation
Voluntas: International Journal of Voluntary and Nonprofit Organizations, 2020, v. 31, p. 111-128 How to Cite?
AbstractNonprofits are strategically using social media to disseminate information, engage with community, and mobilize activities. The use of social media has attracted increasing academic discussion in the recent years. By challenging the proposition that online presence is always beneficial to nonprofits, we argue that seeking an online presence is itself a strategic choice; social environment as well as resource dependence would fairly affect nonprofits’ decision either to join the cyber world or just stay offline. Based on analysis of 427 social service nonprofit organizations in Hong Kong, we find that nonprofits that depend on private funding are more likely to use social media, while those depend on government funding are less likely to appear online. We further examine the nonprofits’ activeness and effectiveness of social media using, and find that informational posts generate the most ‘‘likes,’’ while actional posts are more likely to be diffused through ‘‘shares.’’
Persistent Identifierhttp://hdl.handle.net/10722/282252
ISSN
2023 Impact Factor: 2.3
2023 SCImago Journal Rankings: 0.901
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorLam, WF-
dc.contributor.authorNie, L-
dc.date.accessioned2020-05-05T14:32:44Z-
dc.date.available2020-05-05T14:32:44Z-
dc.date.issued2020-
dc.identifier.citationVoluntas: International Journal of Voluntary and Nonprofit Organizations, 2020, v. 31, p. 111-128-
dc.identifier.issn0957-8765-
dc.identifier.urihttp://hdl.handle.net/10722/282252-
dc.description.abstractNonprofits are strategically using social media to disseminate information, engage with community, and mobilize activities. The use of social media has attracted increasing academic discussion in the recent years. By challenging the proposition that online presence is always beneficial to nonprofits, we argue that seeking an online presence is itself a strategic choice; social environment as well as resource dependence would fairly affect nonprofits’ decision either to join the cyber world or just stay offline. Based on analysis of 427 social service nonprofit organizations in Hong Kong, we find that nonprofits that depend on private funding are more likely to use social media, while those depend on government funding are less likely to appear online. We further examine the nonprofits’ activeness and effectiveness of social media using, and find that informational posts generate the most ‘‘likes,’’ while actional posts are more likely to be diffused through ‘‘shares.’’-
dc.languageeng-
dc.publisherSpringer New York LLC. The Journal's web site is located at http://www.springer.com/social+sciences/journal/11266-
dc.relation.ispartofVoluntas: International Journal of Voluntary and Nonprofit Organizations-
dc.rightsThis is a post-peer-review, pre-copyedit version of an article published in [insert journal title]. The final authenticated version is available online at: http://dx.doi.org/[insert DOI]-
dc.subjectFacebook-
dc.subjectNonprofit-
dc.subjectResource dependence-
dc.subjectSocial media-
dc.titleOnline Or Offline? Nonprofits’ Choice And Use Of Social Media In Hong Kong-
dc.typeArticle-
dc.identifier.emailLam, WF: dwflam@hkucc.hku.hk-
dc.identifier.emailNie, L: nielin88@hku.hk-
dc.identifier.authorityLam, WF=rp00570-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1007/s11266-019-00128-1-
dc.identifier.scopuseid_2-s2.0-85068182980-
dc.identifier.hkuros309814-
dc.identifier.volume31-
dc.identifier.spage111-
dc.identifier.epage128-
dc.identifier.isiWOS:000512027200007-
dc.publisher.placeUnited States-
dc.identifier.issnl0957-8765-

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