File Download
  Links for fulltext
     (May Require Subscription)
Supplementary

Article: Touching Products Virtually: Facilitating Consumer Mental Imagery with Gesture Control and Visual Presentation

TitleTouching Products Virtually: Facilitating Consumer Mental Imagery with Gesture Control and Visual Presentation
Authors
Keywordsvirtual product experience
gesture-based interaction
grounded cognition
mental imagery
product presentation
Issue Date2019
PublisherTaylor & Francis Inc. The Journal's web site is located at http://www.tandfonline.com/loi/mmis20
Citation
Journal of Management Information Systems, 2019, v. 36 n. 3, p. 823-854 How to Cite?
AbstractGesture-based interaction has greatly changed the way in which we interact with online products by allowing users to control digital systems with hand movements. This study investigates how gesture-based interaction modes, namely, mid-air gesture and touchscreen gesture, compared with mouse-based interaction, affect consumers’ virtual product experiences (VPE) by eliciting mental imagery (i.e., haptic imagery and spatial imagery). Furthermore, we explore how visual product presentation can be designed to facilitate different types of interaction modes. Through a lab experiment, we find that touchscreen gesture outper- forms mid-air gesture and mouse-based interaction in terms of eliciting haptic imagery, and this effect is mitigated when 3D presentation is used. We also find that mid-air gesture outperforms touchscreen gesture and mouse-based interaction in terms of eliciting spatial imagery when 3D presentation is used. Both haptic imagery and spatial imagery can further reduce consumers’ product uncertainty. Our results extend prior work on interactivity design of VPE and further contribute to the emerging literature on gesture-based interaction.
Persistent Identifierhttp://hdl.handle.net/10722/281986
ISSN
2020 Impact Factor: 7.838
2020 SCImago Journal Rankings: 3.073
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorLiu, YA-
dc.contributor.authorJiang, ZJ-
dc.contributor.authorChan, HC-
dc.date.accessioned2020-04-19T03:33:47Z-
dc.date.available2020-04-19T03:33:47Z-
dc.date.issued2019-
dc.identifier.citationJournal of Management Information Systems, 2019, v. 36 n. 3, p. 823-854-
dc.identifier.issn0742-1222-
dc.identifier.urihttp://hdl.handle.net/10722/281986-
dc.description.abstractGesture-based interaction has greatly changed the way in which we interact with online products by allowing users to control digital systems with hand movements. This study investigates how gesture-based interaction modes, namely, mid-air gesture and touchscreen gesture, compared with mouse-based interaction, affect consumers’ virtual product experiences (VPE) by eliciting mental imagery (i.e., haptic imagery and spatial imagery). Furthermore, we explore how visual product presentation can be designed to facilitate different types of interaction modes. Through a lab experiment, we find that touchscreen gesture outper- forms mid-air gesture and mouse-based interaction in terms of eliciting haptic imagery, and this effect is mitigated when 3D presentation is used. We also find that mid-air gesture outperforms touchscreen gesture and mouse-based interaction in terms of eliciting spatial imagery when 3D presentation is used. Both haptic imagery and spatial imagery can further reduce consumers’ product uncertainty. Our results extend prior work on interactivity design of VPE and further contribute to the emerging literature on gesture-based interaction.-
dc.languageeng-
dc.publisherTaylor & Francis Inc. The Journal's web site is located at http://www.tandfonline.com/loi/mmis20-
dc.relation.ispartofJournal of Management Information Systems-
dc.rightsThis is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Management Information Systems on 4 Aug 2019, available online: http://www.tandfonline.com/10.1080/07421222.2019.1628901-
dc.subjectvirtual product experience-
dc.subjectgesture-based interaction-
dc.subjectgrounded cognition-
dc.subjectmental imagery-
dc.subjectproduct presentation-
dc.titleTouching Products Virtually: Facilitating Consumer Mental Imagery with Gesture Control and Visual Presentation-
dc.typeArticle-
dc.identifier.emailJiang, ZJ: jiangz@hku.hk-
dc.identifier.authorityJiang, ZJ=rp02547-
dc.description.naturepostprint-
dc.identifier.doi10.1080/07421222.2019.1628901-
dc.identifier.scopuseid_2-s2.0-85070257267-
dc.identifier.hkuros309713-
dc.identifier.volume36-
dc.identifier.issue3-
dc.identifier.spage823-
dc.identifier.epage854-
dc.identifier.isiWOS:000478739700007-
dc.publisher.placeUnited States-
dc.identifier.issnl0742-1222-

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats