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Article: Creativity and Multimodality: Analytical Framework for Creativity in Multimodal Texts (AFCMT)

TitleCreativity and Multimodality: Analytical Framework for Creativity in Multimodal Texts (AFCMT)
Authors
Keywordscreativity
pattern
multimodality
digital art
logo
Issue Date2020
PublisherEquinox Publishing Ltd. The Journal's web site is located at http://www.equinoxjournals.com/LHS
Citation
Linguistics and the Human Sciences, 2020, v. 14 n. 1-2, p. 36-69 How to Cite?
AbstractCreativity studies have been expanding into multimodality in recent years, particularly in the field of computational creativity (Elgammal and Saleh, 2015) and cognitive science (Gardner, 2008). Comparatively, linguistics is far behind in productivity in this area. A key linguistic contribution by Carter (2004) theorizes creativity in everyday common talk into two main categories: pattern-reforming and patternforming. This paper extends Carter’s (2004) hypothesis on linguistic creativity to multimodal texts. Inspired by the concept of ‘given’ and ‘new’ from Halliday’s (1967) information status, a new framework for creativity analysis is proposed and discussed in detail using scenes from TV drama House M.D., movie Casablanca (1942), sitcom Blackadder the Third (1987), digital arts such as logos of the Hong Kong Polytechnic University, Tesla Inc., Hotel ICON, fractal art from the novel Jurassic Park (1990) as well as viral MTV of Pen-Pineapple-Apple-Pen – PPAP Song (2016). This paper also discusses the importance of a base unit of creativity to both the creator and the target. Special attention is placed on endo-referenced and exoreferenced creativity, and their relationship with the implicitness and explicitness of the formula of creativity construction.
Persistent Identifierhttp://hdl.handle.net/10722/280404
ISSN
2023 Impact Factor: 0.2
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorLaw, L-
dc.date.accessioned2020-02-07T07:40:30Z-
dc.date.available2020-02-07T07:40:30Z-
dc.date.issued2020-
dc.identifier.citationLinguistics and the Human Sciences, 2020, v. 14 n. 1-2, p. 36-69-
dc.identifier.issn1742-2906-
dc.identifier.urihttp://hdl.handle.net/10722/280404-
dc.description.abstractCreativity studies have been expanding into multimodality in recent years, particularly in the field of computational creativity (Elgammal and Saleh, 2015) and cognitive science (Gardner, 2008). Comparatively, linguistics is far behind in productivity in this area. A key linguistic contribution by Carter (2004) theorizes creativity in everyday common talk into two main categories: pattern-reforming and patternforming. This paper extends Carter’s (2004) hypothesis on linguistic creativity to multimodal texts. Inspired by the concept of ‘given’ and ‘new’ from Halliday’s (1967) information status, a new framework for creativity analysis is proposed and discussed in detail using scenes from TV drama House M.D., movie Casablanca (1942), sitcom Blackadder the Third (1987), digital arts such as logos of the Hong Kong Polytechnic University, Tesla Inc., Hotel ICON, fractal art from the novel Jurassic Park (1990) as well as viral MTV of Pen-Pineapple-Apple-Pen – PPAP Song (2016). This paper also discusses the importance of a base unit of creativity to both the creator and the target. Special attention is placed on endo-referenced and exoreferenced creativity, and their relationship with the implicitness and explicitness of the formula of creativity construction.-
dc.languageeng-
dc.publisherEquinox Publishing Ltd. The Journal's web site is located at http://www.equinoxjournals.com/LHS-
dc.relation.ispartofLinguistics and the Human Sciences-
dc.subjectcreativity-
dc.subjectpattern-
dc.subjectmultimodality-
dc.subjectdigital art-
dc.subjectlogo-
dc.titleCreativity and Multimodality: Analytical Framework for Creativity in Multimodal Texts (AFCMT)-
dc.typeArticle-
dc.identifier.emailLaw, L: lockylaw@hku.hk-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1558/lhs.33598-
dc.identifier.hkuros309128-
dc.identifier.volume14-
dc.identifier.issue1-2-
dc.identifier.spage36-
dc.identifier.epage69-
dc.identifier.isiWOS:000595240500002-
dc.publisher.placeUnited Kingdom-
dc.identifier.issnl1742-2906-

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