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Conference Paper: The Divergent Effects of Nostalgia on Consumer Switching Behavior

TitleThe Divergent Effects of Nostalgia on Consumer Switching Behavior
Authors
Huang, ZTHuang, XIJiang, Y
Issue Date2019
Citation
The 2019 La Londe Conference: Marketing Communications and Consumer Behavior - The 46th International Research Conference in Marketing, La Londe les Maures (French Riviera), France, 4-7 June 2019  How to Cite?
DescriptionOrganized by the Aix-Marseille Graduate School of Management - IAE / CERGAM research center, Aix-Marseille University
Persistent Identifierhttp://hdl.handle.net/10722/272511

 

DC FieldValueLanguage
dc.contributor.authorHuang, ZT-
dc.contributor.authorHuang, XI-
dc.contributor.authorJiang, Y-
dc.date.accessioned2019-07-20T10:43:42Z-
dc.date.available2019-07-20T10:43:42Z-
dc.date.issued2019-
dc.identifier.citationThe 2019 La Londe Conference: Marketing Communications and Consumer Behavior - The 46th International Research Conference in Marketing, La Londe les Maures (French Riviera), France, 4-7 June 2019 -
dc.identifier.urihttp://hdl.handle.net/10722/272511-
dc.descriptionOrganized by the Aix-Marseille Graduate School of Management - IAE / CERGAM research center, Aix-Marseille University-
dc.languageeng-
dc.relation.ispartofLa Londe Conference: International Research Conference in Marketing-
dc.titleThe Divergent Effects of Nostalgia on Consumer Switching Behavior-
dc.typeConference_Paper-
dc.identifier.emailHuang, ZT: takhuang@hku.hk-
dc.identifier.authorityHuang, ZT=rp02245-
dc.identifier.hkuros298623-

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