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- Publisher Website: 10.1145/2858036.2858497
- Scopus: eid_2-s2.0-85015047404
- WOS: WOS:000380532905062
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Conference Paper: Influence of content layout and motivation on users' herd behavior in social discovery
| Title | Influence of content layout and motivation on users' herd behavior in social discovery |
|---|---|
| Authors | |
| Keywords | Layout Waterfall Social discovery Grid Motivation Herd |
| Issue Date | 2016 |
| Citation | Conference on Human Factors in Computing Systems - Proceedings, 2016, p. 5715-5719 How to Cite? |
| Abstract | © 2016 ACM. Social product discovery is an emerging paradigm that enables users to seek information and inspiration from peercontributed contents. Researchers have observed herd behaviors in social discovery, i.e., basing beliefs and decisions on what similarly situated others have done. In this paper, we explore the effects of content layout and motivation on users' herd behaviors in social discovery. We conduct an eye-tracking study with 120 participants to compare goal- and action-oriented users' behaviors on a grid versus waterfall style social discovery site. The results show that users have a higher tendency to herd on a gridstyle website, more so for goal-oriented users. |
| Persistent Identifier | http://hdl.handle.net/10722/270371 |
| ISI Accession Number ID |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yue, Yanzhen | - |
| dc.contributor.author | Ma, Xiaojuan | - |
| dc.contributor.author | Jiang, Zhenhui | - |
| dc.date.accessioned | 2019-05-27T03:57:26Z | - |
| dc.date.available | 2019-05-27T03:57:26Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.citation | Conference on Human Factors in Computing Systems - Proceedings, 2016, p. 5715-5719 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/270371 | - |
| dc.description.abstract | © 2016 ACM. Social product discovery is an emerging paradigm that enables users to seek information and inspiration from peercontributed contents. Researchers have observed herd behaviors in social discovery, i.e., basing beliefs and decisions on what similarly situated others have done. In this paper, we explore the effects of content layout and motivation on users' herd behaviors in social discovery. We conduct an eye-tracking study with 120 participants to compare goal- and action-oriented users' behaviors on a grid versus waterfall style social discovery site. The results show that users have a higher tendency to herd on a gridstyle website, more so for goal-oriented users. | - |
| dc.language | eng | - |
| dc.relation.ispartof | Conference on Human Factors in Computing Systems - Proceedings | - |
| dc.subject | Layout | - |
| dc.subject | Waterfall | - |
| dc.subject | Social discovery | - |
| dc.subject | Grid | - |
| dc.subject | Motivation | - |
| dc.subject | Herd | - |
| dc.title | Influence of content layout and motivation on users' herd behavior in social discovery | - |
| dc.type | Conference_Paper | - |
| dc.description.nature | link_to_subscribed_fulltext | - |
| dc.identifier.doi | 10.1145/2858036.2858497 | - |
| dc.identifier.scopus | eid_2-s2.0-85015047404 | - |
| dc.identifier.spage | 5715 | - |
| dc.identifier.epage | 5719 | - |
| dc.identifier.isi | WOS:000380532905062 | - |