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Conference Paper: The antecedents of online consumers' perceived usefulness of website: A protocol analysis approach

TitleThe antecedents of online consumers' perceived usefulness of website: A protocol analysis approach
Authors
Yi, ChengJiang, Zhenhui
KeywordsProduct presentation
Information quality
Perceived usefulness
Vividness
Interactivity
Issue Date2007
Citation
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 2007, v. 4553 LNCS, n. PART 4, p. 142-149 How to Cite?
DOI: http://dx.doi.org/10.1007/978-3-540-73111-5_17
AbstractInternet-based interactive multimedia technologies enable online firms to display featured products via a variety of product information and various presentation formats. This study investigates how consumers evaluate the usefulness of online product presentations from their experience with the virtual products. Three different product displays on two products are tested in a survey. Using a written protocol analysis approach, the study has confirmed our expectations on the impact of information quality and system quality on consumers' online shopping experience. © Springer-Verlag Berlin Heidelberg 2007.
Persistent Identifierhttp://hdl.handle.net/10722/270315
ISSN
0302-9743
2023 SCImago Journal Rankings: 0.606

 

DC FieldValueLanguage
dc.contributor.authorYi, Cheng-
dc.contributor.authorJiang, Zhenhui-
dc.date.accessioned2019-05-27T03:57:15Z-
dc.date.available2019-05-27T03:57:15Z-
dc.date.issued2007-
dc.identifier.citationLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 2007, v. 4553 LNCS, n. PART 4, p. 142-149-
dc.identifier.issn0302-9743-
dc.identifier.urihttp://hdl.handle.net/10722/270315-
dc.description.abstractInternet-based interactive multimedia technologies enable online firms to display featured products via a variety of product information and various presentation formats. This study investigates how consumers evaluate the usefulness of online product presentations from their experience with the virtual products. Three different product displays on two products are tested in a survey. Using a written protocol analysis approach, the study has confirmed our expectations on the impact of information quality and system quality on consumers' online shopping experience. © Springer-Verlag Berlin Heidelberg 2007.-
dc.languageeng-
dc.relation.ispartofLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)-
dc.subjectProduct presentation-
dc.subjectInformation quality-
dc.subjectPerceived usefulness-
dc.subjectVividness-
dc.subjectInteractivity-
dc.titleThe antecedents of online consumers' perceived usefulness of website: A protocol analysis approach-
dc.typeConference_Paper-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1007/978-3-540-73111-5_17-
dc.identifier.scopuseid_2-s2.0-38149014066-
dc.identifier.volume4553 LNCS-
dc.identifier.issuePART 4-
dc.identifier.spage142-
dc.identifier.epage149-
dc.identifier.eissn1611-3349-
dc.identifier.issnl0302-9743-

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