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Conference Paper: An investigation of the effects of website aesthetics and usability on online shoppers' purchase intention

TitleAn investigation of the effects of website aesthetics and usability on online shoppers' purchase intention
Authors
Jiang, ZhenhuiQiu, LingyunYi, ChengChoi, BenZhang, Dong
KeywordsWebsite aesthetics
Website usability
Utilitarian value
Hedonic value
Electronic commerce
Purchase intention
Issue Date2010
PublisherAssociation for Information Systems. The Journal's web site is located at https://aisel.aisnet.org/amcis/
Citation
16th Americas Conference on Information Systems 2010, AMCIS 2010, 2010, v. 7, p. 5397-5407 How to Cite?
AbstractAesthetics is advocated as a key factor influencing consumer judgment and preference; however, research in IS and HCI has paid limited attention to it until recently. This study investigated the effects of website aesthetics, along with website usability, on users' online purchase intention. Additionally, the moderator of task involvement was introduced to explain how aesthetics influences utilitarian shopping value through "halo effects". The results of our survey revealed that, although aesthetics is a significant antecedent to hedonic shopping value, its effect on utilitarian shopping value weakens as users' task involvement increases. Besides, the relationship between website aesthetics and usability was reexamined. Implications for practices were also suggested.
Persistent Identifierhttp://hdl.handle.net/10722/270310

 

DC FieldValueLanguage
dc.contributor.authorJiang, Zhenhui-
dc.contributor.authorQiu, Lingyun-
dc.contributor.authorYi, Cheng-
dc.contributor.authorChoi, Ben-
dc.contributor.authorZhang, Dong-
dc.date.accessioned2019-05-27T03:57:14Z-
dc.date.available2019-05-27T03:57:14Z-
dc.date.issued2010-
dc.identifier.citation16th Americas Conference on Information Systems 2010, AMCIS 2010, 2010, v. 7, p. 5397-5407-
dc.identifier.urihttp://hdl.handle.net/10722/270310-
dc.description.abstractAesthetics is advocated as a key factor influencing consumer judgment and preference; however, research in IS and HCI has paid limited attention to it until recently. This study investigated the effects of website aesthetics, along with website usability, on users' online purchase intention. Additionally, the moderator of task involvement was introduced to explain how aesthetics influences utilitarian shopping value through "halo effects". The results of our survey revealed that, although aesthetics is a significant antecedent to hedonic shopping value, its effect on utilitarian shopping value weakens as users' task involvement increases. Besides, the relationship between website aesthetics and usability was reexamined. Implications for practices were also suggested.-
dc.languageeng-
dc.publisherAssociation for Information Systems. The Journal's web site is located at https://aisel.aisnet.org/amcis/-
dc.relation.ispartof16th Americas Conference on Information Systems 2010, AMCIS 2010-
dc.subjectWebsite aesthetics-
dc.subjectWebsite usability-
dc.subjectUtilitarian value-
dc.subjectHedonic value-
dc.subjectElectronic commerce-
dc.subjectPurchase intention-
dc.titleAn investigation of the effects of website aesthetics and usability on online shoppers' purchase intention-
dc.typeConference_Paper-
dc.identifier.scopuseid_2-s2.0-84870279768-
dc.identifier.volume7-
dc.identifier.spage5397-
dc.identifier.epage5407-

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