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Conference Paper: The Effect of Marketer-Generated Content and User-Generated Content on Perceived Product Quality

TitleThe Effect of Marketer-Generated Content and User-Generated Content on Perceived Product Quality
Authors
Bao, ZChau, MCL
Issue Date2017
PublisherAssociation for Information Systems.
Citation
Americas Conference on Information Systems (AMCIS 2017), Boston, MA, 10-12 August 2017 How to Cite?
Persistent Identifierhttp://hdl.handle.net/10722/260896

 

DC FieldValueLanguage
dc.contributor.authorBao, Z-
dc.contributor.authorChau, MCL-
dc.date.accessioned2018-09-14T08:49:10Z-
dc.date.available2018-09-14T08:49:10Z-
dc.date.issued2017-
dc.identifier.citationAmericas Conference on Information Systems (AMCIS 2017), Boston, MA, 10-12 August 2017-
dc.identifier.urihttp://hdl.handle.net/10722/260896-
dc.languageeng-
dc.publisherAssociation for Information Systems. -
dc.relation.ispartofAmericas Conference on Information Systems, AMCIS 2017-
dc.titleThe Effect of Marketer-Generated Content and User-Generated Content on Perceived Product Quality-
dc.typeConference_Paper-
dc.identifier.emailChau, MCL: mchau@business.hku.hk-
dc.identifier.authorityChau, MCL=rp01051-
dc.identifier.hkuros291329-
dc.publisher.placeBoston, MA-

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